Guidewell Mutual Holding Corporation in Florida: 119,111 Medicare Advantage members, 4.2% share, 5th of 23.
Guidewell Mutual Holding Corporation lost 33,131 members (−21.8%) from Nov 2025 to Oct 2026 and stepped −16.0% at the 2026 election period against the market's +0.2%. It sells in 66 of Florida’s 67 counties with visible members and leads 2; Aetna (CVS) sits just ahead at 6.3%, Devoted just behind at 2.1%.
Guidewell Mutual Holding Corporation's twelve months in Florida
Visible members each month, Nov 2025 to Oct 2026. The December-to-January step is the election period. The market line for the state is on the Florida page.
Where Guidewell Mutual Holding Corporation's Florida members are
The carrier’s five largest counties by visible members, with its share of each county’s visible Medicare Advantage members. It sells in 66 counties and leads 2 of them.
| County | Guidewell Mutual Holding Corporation members | Share of county | County visible members | County leader |
|---|---|---|---|---|
| Volusia | 12,090 | 12.3% | 98,095 | Humana |
| Leon | 11,181 | 49.1% | 22,756 | Guidewell Mutual Holding Corporation |
| Palm Beach | 7,020 | 4.3% | 164,350 | Humana |
| Sumter | 5,424 | 12.6% | 42,913 | UnitedHealth |
| Broward | 5,377 | 2.3% | 238,422 | Humana |
Guidewell Mutual Holding Corporation against the Florida market
The carrier’s figures beside the state’s, each weighted by members. A difference is a difference, not a grade: a higher maximum or a lower rating is a design and a result, read in context.
top three hold 78.7%
market 4.12, −0.74, 6th of 6 rated
market 98%, −10 points
market $3,850, +$2,900
| # | Carrier | Members | Share | Twelve months | Election step | Counties led | Rating | $0 premium |
|---|---|---|---|---|---|---|---|---|
| 1 | Humana | 1,137,819 | 40.4% | +14.0% | +9.2% | 37 of 67 | 4.29 | 99% |
| 2 | UnitedHealth | 805,168 | 28.6% | −0.1% | −0.4% | 26 of 67 | 3.95 | 98% |
| 3 | Elevance | 275,015 | 9.8% | +0.5% | −0.8% | 1 of 28 | 4.27 | 100% |
| 4 | Aetna (CVS) | 177,359 | 6.3% | −25.4% | −22.3% | 0 of 40 | 4.00 | 100% |
| 5 | Guidewell Mutual Holding Corporation | 119,111 | 4.2% | −21.8% | −16.0% | 2 of 66 | 3.38 | 89% |
| 6 | Devoted | 58,668 | 2.1% | +85.5% | +44.0% | 0 of 27 | 4.46 | 100% |
What 2027 does to Guidewell Mutual Holding Corporation's plans in Florida
The fate assigned to each of the carrier’s plans for 2027, joined to the members in it today.
20,209 members are in 5 plans that drop at least one county; which counties is not stated. In all, 17% of Guidewell Mutual Holding Corporation’s Florida members are in a plan whose service area or status changes.
The read on Guidewell Mutual Holding Corporation in Florida is in Carrier Command.
Risk and rebate against the market, the five-test read on coding versus selection, Stars levers and next year's cut points, the election-period forecast and the county-by-county standing, written as a monthly page.
Guidewell Mutual Holding Corporation elsewhere, and the rest of Florida
- Humana40.4%
- UnitedHealth28.6%
- Elevance9.8%
- Aetna (CVS)6.3%
- Devoted2.1%
How these numbers are made
- Members are visible members: CMS suppresses any plan-county cell of ten or fewer, so small counties undercount. Market share excludes employer group plans.
- Enrollment is Oct 2026; the twelve months run Nov 2025 to Oct 2026; the election step compares December 2025 with January 2026.
- Guidewell Mutual Holding Corporation is the parent organization Guidewell Mutual Holding Corporation; its 36 plans in Florida may sell under other brand names. The rating is the 2027 overall Star Rating of its contracts weighted by members in Florida; $0 premium and the in-network maximum are the 2027 filings weighted by members today.
- Plan fates are the ones assigned for contract year 2027.
- Every figure comes from public CMS data as Livmor reads it, and the page is rebuilt when a new month posts. Livmor Carrier Command, public CMS data.