Livmor’s core mission is to help seniors worry less and live more. Our intelligent technology platform brings together the entire Medicare ecosystem, enabling a simplified, personalized experience to drive better coverage and improve outcomes for everyone.
Founded by a passionate group of Medicare, AI technology, and Senior Living experts, we’ve created the first AI-driven Medicare intelligence platform that transforms how seniors, Agents, and Carriers find the right Medicare coverage. Medicare is meant to provide care for our aging population, yet finding coverage is confusing and complex. Livmor aims to simplify and transform the Medicare experience.
David is an accomplished executive leader with over 25 years of experience in digital technology. As CEO of Livmor, he's developing innovative solutions that transform how seniors find and access healthcare coverage.
David's healthcare expertise includes serving as CTO at ZoomCare, where he developed pioneering telehealth solutions, including the industry's first text-based care platform, and as CTO and COO at XWELL (NASDAQ: XWEL), where he led significant digital transformation initiatives. He has recently developed advanced AI technologies for predicting health outcomes.
During his career, David has generated over $500 million in incremental revenue and led global teams of up to 1,200 people. His executive experience includes transformative roles at Nike, where he drove the evolution of NikeID, resulting in a 170% increase in sales, and at Kroger, where he established the foundation for their digital commerce platform.
With Livmor, he's transforming how seniors access healthcare, empowering them to take control of their coverage and live with greater confidence. "Our aging population needs more attention than ever," David says. "We're here to change that."
David is originally from Wayne, New Jersey. He loves mountains and skiing, and now resides in the Pacific Northwest with his wife and two children.
Leah Puccio is an accomplished senior executive with over 15 years of leadership experience in healthcare and technology. As President and COO of Livmor in New York, she brings extensive expertise in organizational leadership, strategic planning, and operational excellence.
As President and CEO of Vital Decisions (acquired by Evolent Health), Leah spent over a decade improving the quality of life for seniors facing advanced illness. Her 13-year tenure was marked by significant growth and transformation while maintaining unwavering dedication to compassionate healthcare delivery.
Leah's executive experience includes leadership roles at Pfizer and Microsoft's subsidiary, Whale Communications, where she managed multi-million-dollar budgets and cross-functional teams. Her expertise in advanced care and end-of-life planning, combined with strategic business acumen, has consistently delivered results.
"At Livmor, we're not just simplifying the Medicare process—we're making it more accurate, accessible, and compassionate," Leah explains. Her mission-driven approach to healthcare combines analytical rigor with genuine care for teams, creating collaborative environments where innovation thrives.
Leah is the published author of When Sleepy Time is a Happy Time, a children's book. She lives in New York with her husband and three children.
In 2012, Scott Reid, co-founder of Alignment Healthcare (NASDAQ: ALHC), identified a critical challenge in the Medicare industry. With over 65 million seniors relying on Medicare, agents were overwhelmed by fragmented data from more than 500 carriers and a constantly shifting regulatory landscape. The process was inefficient, and despite the growing senior population, only 10% of those on Medicare said their plans adequately met their healthcare needs.
This highlighted a more profound and impactful problem: seniors were most often enrolled in healthcare plans that didn’t align with their specific coverage needs.
Recognizing the need for change, Scott founded Livmor in 2023 to solve this problem. Livmor was born from a deep commitment to transforming senior care through the power of innovation, technology, and compassion. Recognizing the complexities of the Medicare system, Livmor set out to simplify the process with cutting-edge AI, empowering seniors to make informed decisions and access the care they deserve. With a clear and unified vision, Livmor is revolutionizing healthcare for seniors, improving coverage, outcomes, and overall well-being to help them lead healthier, more fulfilling lives.
Throughout late ‘23 and early ‘24, Livmor prototyped products and tested ideas with the help of tech partners and service providers. In August 2024, Livmor's founding team appointed David Kohel as CEO and Leah Puccio as President and COO. They were tasked with advancing the founding vision and bringing Livmor's mission and products to life.
Today, Livmor is the first AI-driven, FMO-neutral, intelligent Medicare platform. It leverages AI and large language models (LLMs) to analyze and consolidate millions of pages of Medicare data in minutes, equipping brokers and agents with better tools for providing personalized, accurate, and efficient plan recommendations to seniors. Through real-time data and personalized plan recommendations, Livmor optimizes the whole Medicare experience, making Medicare more accessible for seniors, agents, and carriers alike.
We prioritize the needs, values, and well-being of seniors above everything else.
We use AI to improve and organize data so resources can be better redirected to actual care.
Technology enhances human connections rather than replaces them.
We remain independent from carriers and FMOs, ensuring plan recommendations are 100% neutral and without bias.
We present all available plans based on your specific needs.
Just like Medicare.gov, but with more complete data and the power of AI.
Our AI combines conversational search with traditional interfaces.
Our structured approach minimizes bias and prevents “hallucinations”.
Continuous monitoring ensures accuracy and reliability.
